India’s leading business news channel, ET NOW, is preparing to deliver comprehensive and uninterrupted coverage of the Union Budget 2026 on February 1, starting at 7:00 am. The channel’s special programming will focus on providing viewers with timely information, expert analysis, and clear explanations of how the Budget impacts the economy, financial markets, industries, and everyday households.
ET NOW’s coverage will begin early in the morning with pre Budget programming designed to set the context for the Finance Minister’s speech. This segment will highlight key expectations, important fiscal indicators to watch, and major economic challenges facing the country. The channel will then carry the Finance Minister’s Budget speech live at 11:00 am, ensuring viewers receive real time updates on policy announcements and fiscal measures.
Following the speech, ET NOW will shift focus to detailed decoding of the Budget proposals. The post Budget analysis will examine major policy decisions, taxation changes, government spending plans, and reforms affecting various sectors. Special emphasis will be placed on understanding how these announcements influence economic growth, inflation, employment, and investment sentiment.
A key highlight of ET NOW’s Budget coverage will be the ET NOW Think Tank, led by veteran economist Swaminathan Aiyar. With experience covering more than 50 Union Budgets since 1969, Aiyar will bring historical perspective and deep economic insight to the analysis. His role will be to break down complex fiscal data, identify underlying risks, and explain the long term implications of policy decisions in a clear and accessible manner.
The Think Tank panel will also feature a group of experienced industry leaders and policy experts. These include Rohington Sidhwa, Partner at Deloitte, George Joseph from ASK Investment Managers, former Union Finance Secretary R Gopalan, former State Bank of India Chairman Dinesh Kumar Khara, and Abhishek Pareek of Waaree Energies. Together, the panel will provide sector specific insights covering banking, investments, public finance, infrastructure, and renewable energy.
ET NOW’s multi platform approach will ensure that viewers can access Budget coverage across television, digital platforms, and social media. The channel aims to deliver timely updates, expert opinions, and data driven analysis to help audiences make informed decisions in a rapidly changing economic environment.
By combining live reporting, expert commentary, and in depth discussions, ET NOW’s Union Budget 2026 coverage seeks to cut through complexity and present clear, credible information. The initiative reflects the channel’s focus on delivering meaningful business news and helping viewers understand how government policies shape the broader economic landscape.
