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Women Entrepreneurship and Self Help Group Mela Held in Jammu to Promote Self Employment
ECONOMY

Women Entrepreneurship and Self Help Group Mela Held in Jammu to Promote Self Employment

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The mela also aimed to raise awareness about government schemes and financial support available for women entrepreneurs and self help groups.

A Women Entrepreneurship and Self Help Group Mela was organised in Jammu earlier today with the objective of promoting self employment and strengthening economic independence among women. The event served as a platform for women entrepreneurs and members of self help groups to display their products, share experiences, and explore new market opportunities.

The mela featured a wide range of stalls set up by women led enterprises and self help groups from different parts of the region. Products on display included traditional handicrafts, handloom textiles, homemade food items, organic products, cosmetics, and decorative goods. The exhibition attracted a steady stream of visitors, providing participants with valuable exposure and opportunities to generate income.

Officials and representatives from various departments attended the event and interacted with the participants. They highlighted the importance of women entrepreneurship in contributing to economic growth and social development. Speakers emphasized that encouraging women to take up self employment not only improves household incomes but also enhances confidence, decision making skills, and community participation.

The mela also aimed to raise awareness about government schemes and financial support available for women entrepreneurs and self help groups. Information desks were set up to guide participants on access to loans, skill development programs, marketing support, and digital platforms for business expansion. Experts shared insights on branding, packaging, and improving product quality to meet market demands.

Many participants shared their experiences of starting small enterprises through self help groups and how collective efforts helped them overcome financial and social challenges. The event provided a valuable opportunity for networking, allowing women to connect with potential buyers, suppliers, and mentors. For several participants, the mela served as a stepping stone to expand their businesses beyond local markets.

The organisers ensured smooth arrangements for the event, including adequate space for stalls, security, and basic amenities for visitors and participants. The atmosphere remained lively and encouraging, reflecting the growing interest in women led enterprises and self help group activities.

Such melas play a significant role in supporting grassroots entrepreneurship and promoting inclusive economic development. By providing women a platform to showcase their skills and products, these initiatives help bridge the gap between producers and markets. The Jammu Women Entrepreneurship and Self Help Group Mela highlighted the continued efforts to empower women economically and strengthen their role in the region’s development.

Information desks were set up to guide participants on access to loans, skill development programs, marketing support, and digital platforms for business expansion.