The Ministry of Information and Broadcasting has introduced a major national initiative aimed at strengthening artificial intelligence skills in India’s creative sector. The programme will provide 15000 scholarships to students and professionals, focusing on training in generative artificial intelligence and its applications in media, entertainment and digital content creation.
This initiative has been developed in collaboration with Google, YouTube and the Indian Institute of Creative Technology. The partnership brings together government support and global technology expertise to create a structured learning ecosystem for emerging creators.
The programme is designed to equip participants with practical skills in artificial intelligence tools and technologies that are increasingly being used in creative industries. This includes training in content generation, digital storytelling, media production and AI assisted creative workflows. The goal is to prepare individuals for new opportunities in the rapidly evolving digital economy.
Artificial intelligence is playing a growing role in the creative sector, transforming how content is produced, edited and distributed. From video production to graphic design and music creation, AI tools are being integrated into various stages of the creative process. The new programme aims to ensure that Indian talent is well prepared to adapt to these changes.
The scholarships will support learners from diverse backgrounds, including students, freelancers and working professionals. By providing structured training, the initiative seeks to bridge the skill gap in advanced digital technologies and promote innovation in content creation.
Officials have highlighted that the programme is part of a broader strategy to position India as a global hub for digital skills and creative industries. With the rise of online platforms and digital media consumption, demand for skilled professionals in this sector is expected to grow significantly.
The involvement of major technology partners such as Google and YouTube is expected to enhance the quality of training. These platforms bring global expertise in digital tools, content ecosystems and AI driven technologies, which will be integrated into the learning modules.
The Indian Institute of Creative Technology will play a key role in designing and delivering the curriculum. The focus will be on hands on learning, industry relevant projects and practical exposure to AI tools used in real world applications.
Experts believe that initiatives like this can help India strengthen its position in the global digital economy. By investing in skill development, the country can create a workforce that is capable of adapting to technological advancements and contributing to innovation driven growth.
The programme also reflects the growing importance of public private partnerships in education and technology. Collaboration between government bodies and global companies is increasingly seen as a way to accelerate skill development and improve access to quality training.
Overall, the launch of this AI skilling initiative marks a significant step towards building future ready capabilities in India’s creative sector. With 15000 scholarships and strong industry partnerships, the programme is expected to create new opportunities and support the growth of a digitally skilled workforce.