G-SHOCK has unveiled its first-ever Indian collaboration, partnering with the local brand Almost Gods for the release of the Almost Gods X G-SHOCK GA-2100AG24-1A1 watch. Limited to just 250 pieces, this exclusive timepiece was launched on November 29, 2024, blending G-SHOCK’s signature GA-2100 octagonal design with Almost Gods’ unique creative vision inspired by volcanic eruptions and mythology. The watch embodies the theme of "creation through destruction," with its bold design reflecting the energy of nature.
Hideki Imai, Managing Director of Casio India, expressed excitement about the collaboration, emphasizing G-SHOCK's growing commitment to the Indian market by working with homegrown fashion brands that resonate with the aspirations of the new generation. Dhruv Khurana, Creative Director of Almost Gods, echoed this sentiment, noting the strong synergy between the two brands, united by their shared values of strength, resilience, and individuality.
The launch event, held at Almost Gods’ flagship store in Delhi’s Dhan Mill Compound, attracted industry professionals and design enthusiasts alike. The watch, priced at INR 12,995, includes a certificate of authenticity and special packaging. Within just 24 hours of the pre-booking period, the entire collection sold out, highlighting the immense demand for this unique collaboration.
