Lenskart has officially entered the wearable technology space with the launch of its new AI powered smart glasses under the brand name B by Lenskart. The product marks the company’s first step into integrating artificial intelligence with eyewear technology and is currently available in early access mode in India.
The smart glasses are priced starting at 22000 rupees and are positioned as a premium technology product aimed at tech savvy consumers. With this launch, Lenskart aims to compete with global wearable devices such as smart glasses developed by international technology brands.
The device is powered by the Snapdragon AR1 Gen 1 platform, which is designed specifically for augmented reality and wearable devices. This chipset enables advanced processing capabilities, improved power efficiency and support for AI based features directly on the device.
The B by Lenskart smart glasses come equipped with an integrated camera system that allows users to capture photos and videos directly from their eyewear. The device also includes AI driven features such as voice assistance, real time information access and smart interaction capabilities.
One of the key highlights of the product is its focus on hands free functionality. Users can interact with the device using voice commands, making it convenient for daily use, navigation and content capture without needing to use a smartphone constantly.
The introduction of AI powered eyewear represents a growing trend in the consumer electronics industry where traditional devices are being enhanced with smart capabilities. Wearable technology is expected to play a major role in the future of personal computing and digital interaction.
Lenskart has stated that the early access phase will allow selected users to experience the product and provide feedback for further improvements. This approach helps refine the technology before a wider commercial rollout.
The smart glasses are designed to combine fashion with technology, ensuring that users do not have to compromise on style while adopting advanced digital features. The design focuses on everyday usability while integrating modern tech components.
Industry experts view this launch as a significant move in the Indian wearable technology market. It reflects the increasing interest of domestic companies in developing advanced consumer electronics products that compete on a global scale.
The AI features embedded in the device are expected to improve over time through software updates. This includes enhancements in voice recognition, camera performance and contextual assistance.
As the wearable technology market continues to grow, products like B by Lenskart are likely to contribute to the expansion of AI integrated consumer devices in India.
Overall, the launch of B by Lenskart marks an important milestone for the company as it diversifies beyond traditional eyewear into advanced smart technology solutions.