Taipei:
MSI, a leading global player in gaming and high-performance computing, unveiled a range of new products and collaborations at Computex 2025, one of the world’s largest technology trade shows. The key announcements included an updated version of the MSI Claw handheld gaming console, a striking collaboration with Mercedes-AMG, and a wide array of new desktops, laptops, monitors, and AI-integrated solutions.
The New Claw: Enhanced Handheld Gaming
A major highlight was the launch of the MSI Claw 2, a next-generation handheld gaming device built to rival other portable consoles in the market. With upgraded Intel Core Ultra processors, better cooling technology, and a higher-resolution display, the new Claw aims to provide an immersive AAA gaming experience on the go.
The company emphasized its commitment to ergonomics and performance, claiming improved battery life and responsiveness over the previous model. The device runs Windows OS, ensuring compatibility with a broad library of games.
Mercedes-AMG Collaboration: Luxury Meets Performance
MSI also revealed a high-end laptop co-developed with Mercedes-AMG Motorsport, combining luxury aesthetics with peak gaming power. The special-edition laptop features a sleek magnesium alloy chassis with AMG-inspired design elements. Inside, it houses Intel’s latest processors and NVIDIA’s RTX 40-series graphics, making it suitable for gaming, content creation, and enterprise use.
This partnership reflects MSI’s strategic push toward lifestyle branding, targeting users who value both design and performance. Exclusive accessories and a custom UI theme were also announced as part of the collaboration.
AI-Powered Innovations
MSI also leaned heavily into AI-driven products, unveiling a new lineup of AI-ready desktops optimized for creative professionals and gamers. These machines come equipped with advanced neural processing units (NPUs), allowing for faster rendering, real-time AI assistance in editing tools, and improved energy efficiency.
Additionally, the company demonstrated AI-integrated system software that adapts fan speeds, display settings, and CPU usage dynamically based on user behavior.
Monitor and Cooling Upgrades
To complement its computing lineup, MSI introduced new 240Hz and 360Hz gaming monitors, designed for esports and high-speed gameplay. With mini-LED technology and adaptive sync, the displays offer better color accuracy and reduced latency.
In the cooling department, MSI revealed new-generation liquid cooling systems that offer both aesthetic customization and improved thermal performance. These were shown in conjunction with MSI’s Creator Series desktops, designed for professionals who require silent yet efficient cooling.
Industry Positioning
By combining performance, AI capability, and luxury branding, MSI is signaling its intent to stand out in a competitive market. The Computex 2025 presentation positioned MSI not only as a hardware brand but as a comprehensive platform for gamers, creators, and premium users alike.
Conclusion
MSI’s presence at Computex 2025 marked a significant step forward in product innovation and brand collaboration. From powerful handheld consoles to luxury gaming laptops and AI-driven systems, the company demonstrated its readiness to lead in both technology and user-centric design. With these launches, MSI aims to appeal to a broader spectrum of consumers looking for performance, portability, and style in a rapidly evolving digital world.
