Lexus has announced an expanded partnership with the World Surf League (WSL) for the 2025 season, solidifying its commitment to the sport of surfing and enhancing fan engagement. As part of this collaboration, Lexus will serve as the title partner for five major events:
- WSL Awards
- Pipe Pro
- Trestle Pro
- US Open of Surfing
- WSL Finals
This strategic partnership builds upon Lexus's role as the Official Automotive Partner of the WSL in North America, a position it has held since 2024. The expanded involvement includes Lexus's participation in the WSL Finals at Cloudbreak in Fiji, further extending its global engagement with the sport.
The collaboration aims to enhance fan experiences by integrating Lexus's luxury automotive brand with the dynamic world of professional surfing. Through this partnership, Lexus seeks to connect with a diverse audience and support the growth of surfing as a global sport.
For more information on Lexus's partnership with the World Surf League and upcoming events, visit the official Lexus press release.
