In a strong week for Indian content on streaming giant Netflix, two Indian titles — Deva and Test — have made it to the Netflix Global Top 10, signaling the growing international popularity of regional films and series.
Deva, which has been streaming for a few weeks, has achieved a remarkable 4.5 million views globally, maintaining its spot among the most-watched non-English films on the platform. The crime-thriller, starring Shahid Kapoor, has received praise for its intense performances, gripping storyline, and high production values. Its continued presence in the global Top 10 indicates strong word-of-mouth and sustained viewer interest.
Meanwhile, the newly launched title Test has made an impressive debut, garnering 2.7 million views in its first week. Featuring R. Madhavan and Nayanthara, Test explores themes of pressure, resilience, and choices in the backdrop of a dramatic sports narrative. Its fresh storyline and emotional depth have resonated well with both domestic and global audiences.
The success of these films highlights a larger trend — the global appeal of Indian regional and multilingual content. With subtitles and dubbing making content more accessible, Indian films and series are reaching wider international audiences than ever before. Netflix’s aggressive strategy of promoting Indian titles on its global platform seems to be yielding positive results.
Industry experts note that the inclusion of two Indian titles in the Global Top 10 reflects a growing confidence in Indian storytelling, especially when paired with high-quality production and strong performances. The presence of both Deva and Test also reflects the diverse taste of global viewers who are now actively seeking content beyond Hollywood.
As Indian filmmakers continue to explore bolder stories and genres, and streaming platforms invest more in local talent, the global spotlight on Indian cinema is only set to grow stronger.
