The International Cricket Council (ICC) has officially launched "Whatever It Takes" as the event song for the ICC Women's T20 World Cup 2024, generating excitement ahead of the tournament scheduled to take place in the UAE from October 3 to October 20. Originally planned for Bangladesh, the tournament was relocated due to political instability in the region, making this year’s event a highly anticipated occasion for cricket fans.
The song is a collaborative effort featuring the vibrant all-girl pop group W.i.S.H., acclaimed music director Mikey McCleary, and composer Parth Parekh, produced by Bay Music House. It embraces a global pop sound designed to resonate with international audiences and engage younger fans. "Whatever It Takes" is now available for download and streaming on major platforms, allowing fans worldwide to enjoy the anthem leading up to the World Cup.
Alongside the official soundtrack, the ICC also released a captivating music video that serves as a cinematic preview of the tournament. The video showcases highlight reels of iconic moments in women’s cricket, capturing the spirit and excitement surrounding the upcoming event. With energetic choreography, it portrays the ICC Women's T20 World Cup 2024 as the must-watch event of the year.
Claire Furlong, ICC General Manager of Marketing and Communications, highlighted the significance of the event song in promoting women's cricket. She stated, "The ICC is committed to making the ICC Women's T20 World Cup 2024 the best possible stage for world-class players to shine. Women's cricket is firmly established on the global stage, and our vision is to further enhance its recognition with the launch of the official event song. This soundtrack is not only a prelude to the extraordinary talent that will be displayed on the field but also a vehicle to inspire a new generation of heroes for women's cricket's ever-growing worldwide fanbase."
With the launch of "Whatever It Takes," the ICC aims to create a festive atmosphere leading up to the tournament, celebrating the achievements of women in cricket and fostering enthusiasm among fans across the globe. As the event approaches, anticipation is building for what promises to be an exhilarating showcase of talent and competitive spirit in women's cricket.
