MotoGP has introduced an exciting new logo as part of a significant brand refresh for the upcoming years, marking a fresh era for the sport as it looks toward 2025 and beyond. The new logo, which was revealed at the National Art Museum of Catalonia in Barcelona following the 2024 title-deciding race, officially signals the start of a rebranding initiative aimed at modernizing and streamlining the series' visual identity. This change comes as the sport aims to resonate more deeply with fans while maintaining its rich heritage.
The new logo replaces the famous chequered flag design, which was first introduced in 2002 and subtly tweaked in 2007. The updated logo moves away from the previous detailed, more traditional look in favor of a minimalist and dynamic design. Crafted by Pentagram, the world's largest independent design studio, the new emblem takes inspiration from the essence of motorcycle racing and the very core of the MotoGP experience.
The design features an ‘M’ shape that draws from two bikes circulating closely together on a racetrack, leaning into the curves of the track. This representation captures the speed and precision of MotoGP racing. The ‘O’s in the logo reflect the geometry of the wheels, while the ‘t’ symbolizes the rider, highlighting the human element of the sport. Additionally, the 'GP' portion of the logo has been designed to evoke the shape of a racetrack layout, tying together all the elements of racing.
MotoGP’s new logo is part of a broader rebranding effort that goes beyond just the logo. It includes updates to the sport's artwork, motion graphics, typeface, visual identity, and even the verbal identity, ensuring that every aspect of the MotoGP brand feels fresh and contemporary. The logos for the Moto2 and Moto3 series have also been redesigned, following the same design language to create a cohesive and unified visual identity across the sport.
Carmelo Ezpeleta, CEO of Dorna, the promoter of MotoGP, expressed his excitement about the new direction: “We’re very excited to reveal our new identity and invite fans around the world to meet the new MotoGP. A brand is more than a logo, and MotoGP is more than a sport. The process has taught us a lot about both, and we’re very proud to show the world the results.” He further added that the key question throughout the rebranding process was, “What is MotoGP?” and the new identity aims to capture the essence of the sport—its speed, passion, and the thrilling experience it provides to fans around the world.
This rebranding comes at a pivotal moment for MotoGP as Liberty Media, the parent company of Formula 1, nears its acquisition of Dorna. Liberty Media is expected to complete the acquisition by the end of the year, and this major move aligns with the recent efforts to refresh the MotoGP brand. A similar rebrand occurred for Formula 1 in 2017 when it unveiled its new logo and brand identity.
The MotoGP logo change is a significant step as the sport looks to modernize its image, appeal to new audiences, and strengthen its global presence in the coming years. With its fresh, sleek design, the new logo is set to accompany MotoGP into a new chapter, reflecting its evolution while staying true to its racing roots.
