Google is reportedly testing a new shopping feature in India that could allow users to purchase selected Flipkart products directly through its Gemini artificial intelligence assistant and AI Mode in Google Search. The development marks a potential expansion of Google’s AI shopping capabilities from product discovery and comparison towards actual transactions.
According to a report by TechCrunch, selected users are currently seeing a Buy button attached to certain Flipkart product listings displayed within Gemini and Google’s AI Mode. When users tap the button, they are taken to a Flipkart branded checkout flow without having to leave the AI interface. The feature is currently being tested on a limited basis and is not available to all users.
The initial test reportedly covers a small selection of products. These include smartphones, electronic devices and mobile accessories. Users who are not part of the experiment may continue to see Flipkart products within Gemini and AI Mode, but without the direct purchase option.
The reported development is significant because it changes the role of an AI shopping assistant. Traditionally, users could ask Gemini or Google Search to find products, compare prices, check reviews and identify retailers. They would then have to visit an e commerce website separately to complete the purchase. The reported Flipkart test could reduce that additional step by allowing users to move from product discovery to checkout through the same AI interface.
However, the feature should currently be treated as a test rather than a full public launch. TechCrunch reported that only selected users and a limited number of products are part of the experiment. One person familiar with the matter reportedly said Google plans to expand the experience more broadly later in October, around the beginning of India’s major festive shopping period. Google has not publicly confirmed the reported October rollout date.
A Google spokesperson, responding to questions about the Flipkart test, said the company is always testing new features and experiences designed to help people discover and connect with businesses more easily. The company also indicated that it regularly conducts experiments but did not provide additional details about the Flipkart Buy button.
The reported test also comes as Google continues to develop its broader AI powered shopping strategy in India. In April 2026, Google said shopping features in Gemini were available in India, allowing users to see product listings, prices, comparisons and places to buy products. Google also described improvements to AI Mode in Search that bring product information, reviews, inventory details and visual shopping results together in a conversational interface.
Google has separately been developing technology intended to support transactions through AI interfaces. The company introduced the Universal Commerce Protocol, or UCP, as an open standard designed to help AI agents interact with retailers throughout the shopping journey, including checkout. Google said its commerce technology could eventually allow eligible purchases to be completed through Google surfaces such as Gemini and AI Mode.
The Flipkart experiment appears to be somewhat different from the Google hosted checkout experience previously demonstrated by the company. According to the TechCrunch report, the Buy button tested with Flipkart opens a Flipkart branded checkout flow. The exact technology behind the current test has not been disclosed.
Flipkart has also been identified by Google as one of the companies participating in its broader efforts around agentic shopping experiences in India. Google’s approach reflects the growing effort among technology companies to make AI assistants capable of handling more steps in an online shopping journey rather than simply providing information.
For Indian consumers, the proposed experience could make product discovery more convenient. A user could ask Gemini to find a smartphone or another electronic product, review available options and then potentially begin the purchase process without switching between multiple applications or browser tabs. However, because the feature remains in testing, the exact user experience, payment process, availability and product coverage could change before any broader rollout.
The development is also relevant to India’s festive shopping season, when online retailers traditionally see increased consumer activity and launch major promotional campaigns. A wider rollout of AI based purchasing could give shoppers another way to discover products and begin transactions during this period.
At present, there is no indication that the Buy button is available across all Flipkart listings or to every Gemini and AI Mode user in India. Other product listings can still appear through Google’s shopping results without offering the same direct purchase option.
Therefore, users should not assume that the feature has already been launched nationwide. The current information points to a limited test, while a broader October rollout has only been reported and has not been formally confirmed by Google.
If the experiment expands, it could represent another step in the development of AI assisted commerce in India. Instead of using AI only to search for information or compare products, consumers could increasingly use conversational interfaces to move through multiple stages of shopping, including product selection and checkout.
For now, the Flipkart Buy button remains a reported experimental feature. Google’s broader shopping initiatives are confirmed, but the availability and final form of the direct Flipkart purchasing experience will depend on how the ongoing test develops and whether Google proceeds with a wider rollout.
