Ducati Formula 73 Launched in India at Rs 20 Lakh
Ducati has launched the Formula 73 limited-edition motorcycle in India at an ex-showroom price of Rs 20 lakh. The Italian premium motorcycle manufacturer has confirmed that all units allocated for the Indian market have already been sold. The model is part of a globally limited production run of 873 numbered motorcycles, making it a collector-focused offering for enthusiasts interested in the brand’s history and distinctive styling.
The Formula 73 combines a retro café racer design with modern engine technology and electronic rider aids. It pays tribute to the Ducati 750 Super Sport Desmo, a historically significant motorcycle associated with the company’s racing heritage and the development of its desmodromic valve technology.
The India launch brings the special-edition model to buyers at a time when premium motorcycles with distinctive designs and limited production numbers continue to attract interest from enthusiasts. However, with the Indian allocation sold out, prospective buyers may need to contact Ducati India or authorised dealerships to enquire about cancellations or any future availability.
Ducati Formula 73: Engine and Performance
The motorcycle is powered by an 803cc, air-cooled Desmodue L-twin engine featuring desmodromic valve operation and two valves per cylinder. The engine produces 73 hp at 8,250 rpm and 65.2 Nm of peak torque at 7,000 rpm.
Ducati has equipped the Formula 73 with a ride-by-wire throttle system and a specially developed Termignoni exhaust silencer. The engine configuration reflects the model’s focus on combining traditional Ducati engineering with a contemporary riding experience.
The motorcycle weighs 183 kg without fuel, according to Ducati’s published specifications. Its engine and overall configuration are designed to suit both everyday riding and leisure journeys, although the café racer riding position may feel different from that of a conventional upright motorcycle.
The Formula 73 is not simply a styling exercise. Its mechanical package and electronic equipment are intended to provide modern functionality while retaining the visual character of a classic sporting motorcycle.
Retro Café Racer Design
The most distinctive feature of the Ducati Formula 73 is its heritage-inspired appearance. The motorcycle uses a silver and aqua-green colour scheme with a vertical gold stripe on the fuel tank. The design takes inspiration from the historic 750 Super Sport Desmo and the racing machines that helped establish Ducati’s reputation.
The gold stripe also references the exposed section of the fuel tank on the original racing motorcycle, which allowed the team to check the fuel level visually. This detail connects the modern model with its historical inspiration.
Other design elements include clip-on handlebars, bar-end mirrors, a compact front fairing, a tapered rear section and 17-inch spoked wheels. The motorcycle also features billet aluminium components, including the levers and footpegs, along with a Rizoma fuel cap.
The combination of classic proportions, premium detailing and modern equipment gives the Formula 73 a distinctive identity within Ducati’s range.
Features and Electronic Equipment
Despite its retro styling, the Formula 73 comes with several modern electronic safety and convenience features. These include cornering ABS, Ducati Traction Control and the Ducati Quick Shift system. The motorcycle also offers two riding modes, Road and Sport, allowing riders to adjust its response to different riding conditions.
A 4.3-inch TFT instrument display provides key riding information, while full-LED lighting gives the motorcycle contemporary illumination. The electronic package is designed to help riders manage braking, traction and gear changes more effectively.
The Formula 73 uses a steel trellis frame, a 41mm KYB upside-down front fork and a preload-adjustable KYB rear monoshock. Braking hardware includes a 330mm front disc with a four-piston Brembo radial calliper. The motorcycle runs on Pirelli Diablo Rosso IV tyres.
Heated grips and turn-by-turn navigation are available as accessories, according to published specifications. Buyers should confirm the exact equipment included in the Indian-market package with an authorised Ducati dealer.
Limited to 873 Units Worldwide
Ducati will produce only 873 numbered examples of the Formula 73 worldwide. Each motorcycle carries an individual serial number on its steering plate and comes with a certificate of authenticity.
The company is also providing a special presentation box containing historical photographs and sketches from the Ducati Style Centre. These details reinforce the model’s positioning as a collector’s motorcycle rather than a regular production offering.
The limited production run is connected to Ducati’s history and the legacy of the 750 Super Sport Desmo. The original model was inspired by the 750 Imola Desmo, which Paul Smart and Bruno Spaggiari rode to victory at the 1972 200 Miglia di Imola race.
That racing success helped shape Ducati’s development of sporting road motorcycles. The Formula 73 reinterprets elements of this history through its colour scheme, design and engineering details.
India Allocation Sold Out
Ducati has confirmed that the entire allocation reserved for India has sold out following the model’s launch. This means regular bookings for the currently allocated Indian units are no longer available, according to automotive reports published on October 23, 2026.
The sold-out status applies to the Indian allocation and should not be confused with a statement that every unit worldwide has been delivered to customers. The global production run remains limited to 873 motorcycles.
Interested buyers can contact Ducati India or an authorised dealership to check whether cancellations, resale opportunities or further availability updates emerge. Any additional allocation or production change would need confirmation from the company.
Price and Market Position
The Ducati Formula 73 is priced at Rs 20 lakh ex-showroom in India. The final on-road price may vary depending on the location, applicable taxes, registration charges and insurance costs.
Its limited production, heritage-focused design and premium equipment place it in a niche category within the Indian motorcycle market. Rather than competing solely on engine performance or everyday practicality, the Formula 73 appeals to buyers who value exclusivity, distinctive styling and Ducati’s racing history.
With the Indian allocation already sold out, the model’s immediate availability is limited. Its longer-term appeal will depend on buyer interest, the availability of individual units and Ducati’s future announcements.
