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Royal Enfield's 650cc Models Drive Growth in Midsize Motorcycle Sector
Automobile

Royal Enfield's 650cc Models Drive Growth in Midsize Motorcycle Sector

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The 500-800cc motorcycle segment is the only category where the midsize market leader saw year-on-year growth from April to June 2024.

The 500-800cc motorcycle segment is the only category where the midsize market leader saw year-on-year growth from April to June 2024. Royal Enfield sold 11,943 units out of the total 12,408 units dispatched in this segment.

Royal Enfield, a dominant player in the midsize motorcycle market, recorded total wholesales of 204,686 motorcycles in the first quarter of FY2025. This figure represents a slight decline of 1% compared to the same period last year when they dispatched 207,171 units.

Strong Demand for 650cc Models
The company's 650cc twins—Continental GT 650 and Interceptor 650—along with the Super Meteor 650 and Shotgun 650, all powered by a 648cc engine, continue to see robust demand. These models helped mitigate a more significant quarterly sales decline for Royal Enfield in Q1 FY2025. According to SIAM industry wholesales data, Royal Enfield sold a total of 11,943 units between April and June 2024, marking a substantial increase of 79% year-on-year compared to Q1 FY2024's sales of 6,684 units. The company commanded an impressive 96% share of the total dispatches in the 500-800cc sub-segment.

Market Performance Across Segments
Despite being the market leader with a commanding share of 94% in the 250-350cc segment, Royal Enfield saw a year-on-year decline of 3% in Q1 FY2025 sales. They sold 183,450 units compared to last year's figure of 189,647 units. In the 350-500cc sub-segment, which includes models like Scram 411 and Himalayan (452cc), sales dropped by 14%, from last year's figure of 10,840 units to this year's total of 9,293 units. India Kawasaki Motors ranks second in the bike category with sales of 184 units and an impressive year-on-year growth rate of 74%. The company offers models such as Ninja 650, Versys 650, Vulcan S, Z650, Z650RS, and ZX-6R.






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Royal Enfield, a dominant player in the midsize motorcycle market, recorded total wholesales of 204,686 motorcycles in the first quarter of FY2025.