Chennai:
TVS Motor Company has officially revised the price of the Apache RTX BTO variant in India. The hike is attributed to increased input costs, including raw materials, components, and logistics, which have impacted manufacturing expenses. The Built-To-Order (BTO) model, popular among enthusiasts who prefer customization, will now come at a slightly higher price compared to previous rates.
According to TVS officials, the price revision applies only to the BTO variant, while standard models of the Apache RTX series retain their earlier pricing. The company emphasized that the decision was necessary to maintain product quality, ensure timely delivery, and continue offering premium customization options to buyers.
Updated Price Details
The new on-road price of the Apache RTX BTO variant varies depending on the city and applicable taxes. Prospective buyers are encouraged to check official TVS showrooms or the company website for the exact pricing in their region.
The BTO model remains attractive for riders seeking:
- Custom paint schemes
- Exclusive performance upgrades
- Personalized accessories and features
This personalization option has made the Apache RTX BTO a preferred choice for premium motorcycle enthusiasts in India.
Apache RTX Features and Specifications
The Apache RTX BTO continues to offer advanced features such as:
- Single-cylinder, oil-cooled engine with high torque output
- Advanced LED lighting and digital instrument cluster
- Dual-channel ABS for enhanced safety
- Sleek aerodynamic design with sporty aesthetics
- Optional custom graphics and decals under the BTO scheme
The bike is engineered to provide both performance and comfort for long rides and city commuting, making it a versatile option for riders.
Impact on Buyers and Dealers
The revised pricing is expected to have a modest impact on sales, especially for customers looking to book the BTO variant. Dealers have been informed to communicate the updated prices to walk-in customers and ensure clarity on booking and delivery timelines.
TVS also reiterated that current bookings made before the price revision will be honored at the earlier rates. Customers planning to order a BTO variant are advised to finalize specifications and confirm bookings to avoid price discrepancies.
Conclusion
The price hike of the Apache RTX BTO variant reflects the company’s effort to balance rising costs with continued delivery of premium, customizable motorcycles. While standard variants remain unchanged, the BTO option continues to offer exclusive features and personalization, catering to enthusiasts who prioritize unique design and performance upgrades. Prospective buyers should check with authorized dealers for precise pricing and booking details.
