Rupifi co-founder Anubhav Jain has voiced support for Infosys founder Narayana Murthy’s recent remarks urging longer workweeks in India, endorsing the idea of a “9-9-6” work culture—working from 9 a.m. to 9 p.m., six days a week. According to Jain, such dedication could enhance productivity, drive innovation, and position Indian companies more competitively on the global stage.
While Murthy’s comments have sparked mixed reactions, Jain emphasized that long working hours are not about overwork but about focusing on efficiency, commitment, and results. He suggested that in rapidly growing sectors like technology, fintech, and startups, sustained efforts are crucial to achieve significant milestones and international recognition. Jain believes that a disciplined approach, combined with smart work, can accelerate India’s economic and technological growth.
The debate around “9-9-6” reflects broader discussions about workplace culture in India. Proponents argue that longer working hours, especially in fast-moving industries, are necessary to meet global standards and nurture talent capable of handling high-pressure environments. Supporters also point out that periods of intense work are often followed by innovation, skill development, and higher compensation.
Critics, however, caution against potential negative effects on employee well-being. Extended workweeks could increase stress, reduce work-life balance, and impact mental and physical health if not managed carefully. Labor experts stress that sustainable productivity requires a balance between commitment and rest, alongside flexible policies that adapt to individual and organizational needs.
Anubhav Jain’s backing of Murthy’s viewpoint also touches upon the startup ecosystem in India, where competition is fierce and early-stage companies often demand extraordinary efforts from founders and employees. Jain highlighted that startups frequently require extended hours during critical growth phases, and this dedication can significantly influence outcomes. However, he also noted the importance of fostering supportive environments to prevent burnout.
The discussion has wider implications for Indian labor policies and corporate culture. While global companies experiment with flexible hours and hybrid models, the “9-9-6” idea underscores the need for a results-driven mindset while navigating the country’s economic ambitions. Businesses and policymakers must strike a balance between ambitious productivity targets and employee health, ensuring sustainable growth without sacrificing talent retention.
In conclusion, Anubhav Jain’s support of Narayana Murthy’s call for longer workweeks highlights an ongoing debate on productivity, discipline, and work culture in India. Advocates view structured, extended working hours as a tool for competitiveness and growth, while critics caution against potential risks to employee well-being. The conversation reflects a broader need for companies to innovate not just in products and services, but also in how they structure work, manage talent, and foster sustainable workplace practices across industries.
