Kondapalli, a small town in Andhra Pradesh, has been renowned for its handcrafted wooden toys for centuries. However, artisans in this traditional industry are now struggling due to increasing raw material costs, declining market demand, and competition from cheap, machine-made alternatives. As the Union Budget 2025 approaches, these craftsmen are calling on the government to introduce supportive policies, including subsidies, tax exemptions, and dedicated marketing initiatives to help them compete in the evolving toy market.
Despite being recognized as a Geographical Indication (GI) product, Kondapalli toys lack large-scale promotion and financial backing, making it difficult for artisans to sustain their livelihoods. Many skilled craftsmen are forced to abandon the craft due to economic hardships. The artisans hope that government intervention, including easier access to loans, better infrastructure, and support for global exports, will help revive the industry and preserve their heritage.
With increasing emphasis on India’s “Vocal for Local” and “Atmanirbhar Bharat” initiatives, the Kondapalli toy makers see a ray of hope in the upcoming budget. They urge policymakers to allocate funds for skill development, raw material availability, and digital marketing assistance to enhance their presence in domestic and international markets.
