Bharti Airtel has announced a new value-added benefit for its customers in India by offering free access to Perplexity Pro, a premium AI-powered search and knowledge assistant. The subscription, which is typically priced at around Rs 17000 per year, is now available at no cost to select Airtel customers under the Airtel Thanks program.
This move is part of Airtel’s continued push to expand its digital ecosystem and provide value beyond connectivity. Perplexity Pro is an AI-based tool designed to enhance productivity by delivering accurate and real-time search responses, summaries, and citations using advanced natural language processing.
What Is Perplexity Pro
Perplexity Pro is a subscription-based platform that serves as a smart search assistant, offering more detailed and verified responses compared to traditional search engines. It is widely used by researchers, students, journalists, and knowledge workers who need reliable, quick, and accurate answers with citations. The pro version includes faster response times, unlimited usage, API access, and enhanced privacy controls.
Who Is Eligible for the Offer
The offer is available to select Airtel postpaid and broadband customers under the Airtel Thanks program. Users subscribed to specific high-value postpaid and broadband plans are automatically eligible for this benefit. Prepaid users are currently not covered under this promotion.
Airtel’s strategy focuses on offering premium experiences to high-tier customers by bundling digital tools and subscriptions. This new addition of Perplexity Pro follows similar offers from Airtel, including subscriptions to services like Amazon Prime, Disney Plus Hotstar, and Wynk Music.
How to Redeem the Perplexity Pro Offer
To activate your free subscription to Perplexity Pro:
- Open the Airtel Thanks app on your smartphone.
- Go to the “Discover Thanks Benefits” section under your profile.
- If eligible, you will see the Perplexity Pro offer listed.
- Click on the offer, follow the on-screen instructions, and sign in or register on Perplexity.ai.
- The subscription will be activated instantly with no charges.
Customers must ensure that their Airtel number is linked to an active plan that qualifies under the offer. Users are advised to redeem the offer as early as possible, as it may be available for a limited period.
Why This Matters
With this partnership, Airtel is positioning itself not only as a telecom provider but as a comprehensive digital services platform. As AI tools become increasingly integrated into daily workflows, the inclusion of Perplexity Pro enhances Airtel’s appeal among professionals, students, and knowledge seekers.
Conclusion
Airtel's partnership with Perplexity is a step toward making powerful AI tools more accessible in India. By offering a premium subscription for free, Airtel adds significant value to its postpaid and broadband services. Eligible users should take advantage of the offer through the Airtel Thanks app to enhance their productivity and access smart, AI-driven search capabilities at no cost.
