OpenAI has launched an updated personality feature for ChatGPT users in India, giving people greater control over how the artificial intelligence responds during conversations. With this update, users can now select from eight different personality styles, each designed to offer a unique tone and interaction experience. The feature is part of OpenAI’s ongoing efforts to improve user engagement and make AI-driven conversations more personalised without altering the core intelligence of the chatbot.
The personality feature itself is not entirely new, but it has been significantly expanded and refined for Indian users. Earlier versions of the tool allowed limited control over response style, but the latest update introduces a broader range of interaction tones. These personalities influence how ChatGPT frames answers, communicates ideas, and interacts with users, while the factual accuracy and core computing capabilities remain unchanged.
Several users in India have already started receiving notifications inside the app, prompting them to try out the new personalities. A pop-up message encouraging users to explore the feature has been reported by technology platforms, indicating that the rollout is being carried out in phases rather than all at once. The feature is being introduced across both mobile and web versions of ChatGPT.
The eight personalities are designed to suit different types of users and tasks. Whether someone prefers a professional, friendly, creative, or direct conversational style, these settings allow users to tailor their experience based on their needs. This can be particularly useful for students, professionals, writers, developers, and casual users who require different levels of detail and tone in responses.
To access the personality options, users need to open the ChatGPT app or website and navigate to the settings section. Once inside, the personality menu becomes available where users can preview and select a preferred interaction style. The selection can be changed at any time, allowing flexibility depending on the task at hand.
OpenAI has clarified that these personalities do not change the underlying model or its training data. The feature works as a presentation layer that modifies how answers are delivered rather than what information is provided. This is aimed at maintaining reliability while offering better user comfort and engagement.
The introduction of customised personalities comes at a time when the adoption of artificial intelligence tools is growing rapidly in India. With increased use in education, business, creative industries, and customer support, personalisation is becoming a key factor in user satisfaction. Experts believe features like this can help make AI tools more accessible to a wider audience by reducing the friction users may feel during interactions.
Data privacy and user control remain important aspects of the update. OpenAI has stated that the personality feature operates within the existing privacy framework and does not involve any new form of data collection. Users still retain full control over their chat history and personal data through existing settings.
As the rollout continues, more users across India are expected to gain access to the new feature in the coming days. The company has not revealed plans for additional personality categories yet, but future enhancements are likely based on user feedback and usage trends.
