Samsung Electronics unveiled its latest innovation at CES 2025, introducing the Samsung Vision AI platform, a new step in revolutionizing how TVs enhance daily living. Vision AI aims to transform TVs from passive viewing devices into interactive, intelligent partners, designed to adapt to users' needs and simplify their lifestyles. The platform includes powerful new features such as:
Click to Search: Instantly provides information about on-screen content.
Live Translate: Offers real-time translations of subtitles using AI on the device.
Generative Wallpaper: Customizes screen backgrounds based on user preferences.
Home Insights: Gives updates on the household environment and safety via SmartThings.
Pet and Family Care: Monitors room settings and adjusts them according to family members' or pets' needs.
In addition, Samsung introduced its Neo QLED 8K QN990F TV, equipped with the NQ8 AI Gen3 Processor, which offers cutting-edge features like:
8K AI Upscaling Pro for enhanced image clarity
Auto HDR Remastering Pro for improved brightness and contrast
Adaptive Sound Pro that adjusts sound based on content and room acoustics
Color Booster Pro to enhance color depth and vibrancy
AI Mode for optimizing picture and sound quality
Samsung also launched The Frame Pro featuring Neo QLED technology and Wireless One Connect, along with over 3,000 works of art from renowned partners such as MoMA, Magritte, and Basquiat, available for viewing on Neo QLED and QLED models.
To further enhance its vision of blending art and technology, Samsung has partnered with Art Basel, making The Frame the official art display at the global art fair. Samsung’s The Premiere 5, a triple-laser ultra-short-throw projector with Touch features and LightWARP technology, was also announced.
In line with the company’s expanding AI strategy, Samsung revealed its partnerships with Microsoft to bring Copilot services to Smart TVs and Smart Monitors. They also plan to work with Google and other AI companies to broaden the scope of Vision AI features. As a testament to its innovation, Samsung received a 2025 CES Innovation Award for several features, including Click to Search, Live Translate, the AI companion Ballie, and the Smart Monitor M9 with Copilot.
With Samsung Vision AI, the company is pushing the boundaries of what a TV can do, making it an integrated part of the smart home ecosystem, blending entertainment, personalization, and lifestyle solutions into one seamless experience.
