Bollywood actor and filmmaker Aamir Khan has reportedly refused a ₹120 crore offer from Amazon Prime Video for the exclusive digital streaming rights of his upcoming film Sitaare Zameen Par. This marks the second major OTT platform he has declined, following reports of a similar decision involving Netflix earlier this year.
Sitaare Zameen Par, which is both produced by and features Aamir Khan in the lead role, is expected to be a spiritual successor to his 2007 critically acclaimed film Taare Zameen Par. The new film is said to carry an emotional narrative centred around children with special needs, while offering a mix of drama and inspiration. Given the sensitive nature of the film's content, Khan reportedly wants to ensure it reaches audiences through a theatrical experience first, rather than an OTT debut.
According to industry insiders, the Amazon Prime Video deal included a generous offer of ₹120 crore, indicating the platform’s confidence in the film's potential to attract large viewership numbers. However, Aamir Khan is believed to be prioritising the theatrical release model, as he has traditionally emphasised the importance of cinematic storytelling on the big screen. This stance reflects Khan's approach towards filmmaking, where audience connection and theatrical experience often take precedence over commercial maximisation through streaming deals.
The move is notable in an era where several big-budget Bollywood films are choosing direct-to-digital releases, particularly due to changes in viewing habits post-pandemic. Aamir Khan's decision to delay OTT availability suggests his continued belief in cinema halls as the ideal medium for emotionally driven narratives.
Trade analysts suggest that Khan’s refusal may also stem from confidence in the film’s box office potential. Sitaare Zameen Par is likely to attract families, educators, and younger audiences — demographics that generally contribute positively to box office footfall. Given Aamir Khan’s previous track record with content-rich films like Dangal and PK, expectations are high for this new release.
The film is currently in its post-production phase and is expected to release in theatres by the end of 2025 or early 2026. Marketing strategies for the film are being planned to target schools, mental health professionals, and family audiences to drive awareness and emotional connection.
While OTT platforms continue to play an influential role in film distribution, Khan’s stance indicates that theatrical releases still hold cultural and business value for certain types of content. If successful, this strategy could influence future decisions by other filmmakers who create socially driven or emotionally nuanced films.
For now, fans of Aamir Khan and supporters of meaningful cinema will have to wait for Sitaare Zameen Par to hit the big screen, as the actor remains firm on preserving the traditional viewing experience.
