AR Rahman was recently honored with the XTIC Award 2024 for Innovation by IIT Madras, acknowledging his pioneering work in the virtual reality film Le Musk. The award was presented by the eXperiential Technology Innovation Centre (XTIC), an institute that champions advances in virtual reality and related technologies. Rahman expressed his pride in being recognized by IIT Madras, recalling his first visit to the campus at the age of 13. “It’s a special honor to receive this award in my hometown, especially after being recognized in Hollywood,” he shared.
The award was presented by Professors Steven LaValle and Anna LaValle, co-inventors of Oculus and visiting faculty at IIT Madras, recognizing Rahman’s contributions to immersive storytelling. In his acceptance speech, Rahman emphasized the importance of technological innovation, noting that creating Le Musk required specialized cameras and equipment. He also called on the Indian government to support the growth of tech companies capable of competing with global giants like Apple and Nvidia. Rahman mentioned his personal investment in the project and his belief in virtual reality’s potential for applications such as virtual temple visits and weddings.
Earlier, Rahman launched the soundtrack for Le Musk, which features 12 compositions blending jazz, orchestral, and eclectic music with his signature style. The immersive film integrates music, scent, and visual storytelling to create a unique cinematic experience. Rahman worked with a team of talented artists, including Nora Arnezeder, Sana Moussa, Linda Lind, and others, along with the Firdaus Orchestra and the Budapest Orchestra.
Rahman also shared plans to establish immersive experience studios worldwide to bring Le Musk to a broader audience. Reflecting on the project’s journey, he praised his team for pushing the boundaries of immersive filmmaking. The soundtrack was globally launched by Believe Music, further solidifying Rahman’s vision of bringing innovative cinematic experiences to global audiences.
