The highly anticipated Tamil action film Coolie, starring superstar Rajinikanth and reportedly featuring a special appearance by Aamir Khan, has found itself at the center of an unexpected controversy. A recent promotional poster released by the film’s marketing team included the IMAX logo, prompting questions over whether the proper certification or partnership agreement had been secured with the IMAX Corporation.
The use of the IMAX logo is governed by strict guidelines. Filmmakers must obtain formal approval from IMAX before using the branding in promotional materials. The presence of the logo typically indicates that the film has either been formatted for or will be released in IMAX theatres. In the case of Coolie, no official statement has yet been made by IMAX confirming a partnership or certification.
Industry sources say that the inclusion of the IMAX logo in Coolie’s promotional content may have been premature or unauthorized. This has led to speculation that the marketing team may have violated usage norms, whether intentionally or due to miscommunication. While no legal notice or complaint has been filed as of now, discussions are ongoing in trade circles and media forums regarding brand integrity and proper promotional conduct.
Aamir Khan’s presence in the poster also added fuel to the conversation, as the actor is known for being meticulous about production standards and industry compliance. While reports suggest his role in Coolie is limited to a guest appearance or cameo, his association with the project has amplified the public attention on the promotional misstep.
The makers of Coolie, including the production house and publicity team, have not yet responded to the controversy. Neither Rajinikanth’s representatives nor the official film unit has issued a clarification regarding IMAX certification or plans for a large-format release.
Film analysts note that this incident highlights the growing importance of promotional accuracy in India’s entertainment sector. With large-scale films increasingly seeking international exposure and platform-specific releases, proper use of brand names like IMAX, Dolby, and others has become a crucial aspect of pre-release marketing.
IMAX Corporation has not issued an official response either, but its past actions in similar instances suggest that the company takes misuse of its branding seriously. Depending on how the situation develops, a clarification or correction could follow in the coming days.
Meanwhile, fans of Rajinikanth continue to express excitement over the film, and the poster has generated significant online traction. While the IMAX controversy may be a temporary setback, it also serves as a reminder of the standards expected in high-profile film promotions.
As the release of Coolie approaches, it remains to be seen whether the film will secure official IMAX status or revise its promotional materials to align with branding norms. Until then, industry observers await an official word from the film’s producers or IMAX itself.
